Waste to Wealth: The Circular Economy Advantage


This is the 1st Event of a pressing series on 'Circular Economy & Waste Management' in Asia.

8 million tonnes of plastic leak into the oceans each year, and more than 80% is from Asia! If we don't act now, there will be more plastic in the oceans than fish by 2050.

It is time for individuals, companies and governments to rethink waste, especially in Asia.

Today's linear ‘take, make, dispose’ economic model relies on large quantities of cheap, easily accessible materials and energy, and is a model that is reaching its physical limits. Today 80–120 billion USD of plastic materials is lost to the economy every year (plastic which is used just one time and then incinerated, landfilled or leaked into ocean). This is not just a business loss, but one of the biggest environmental challenges of our time.

An attractive and viable alternative that governments and businesses are exploring is the Circular Economy. This session - specifically focusing on plastic - will bring insights from global business leaders, to social entrepreneurs and waste pickers who are all beginning to see waste not as trash, but as a resource. In emerging countries, managing waste has even become a solution to uplift people out of poverty.

As the issue keeps growing, new regulations (such as Extended Producer Responsibility) have started to come into effect across Asia, making brands & producers responsible for recycling their post-consumer waste. Our speakers will share what it implies for big brands and each of us.

By the end I'm sure you'll be seeing waste as a resource and not trash!


  • Waste reality in Asia & in Singapore

  • The different waste types (plastics, recyclables, organic, e-waste etc.) and recycling/reuse potential.

  • Understand what you can do as an individual & what you can demand of companies

  • Understand new regulations in India and Indonesia - and what would be best case in Singapore

  • How waste is a business opportunity - and how good waste management social businesses can bring millions out of poverty

  • Understand case studies & pilots happening in Asia - FMCG & technology sectors

** Please note that photos taken at events will be used for Gone Adventurin's publicity & marketing materials.


Jiehui Kia is a Senior Sustainability Advisor at Forum for the Future, a global sustainability non-profit founded 20 years ago in the UK. She sits on the Sustainable Business team and Futures practice at Forum, working with businesses like Unilever, Sime Darby and CDL to use trends, visions and scenarios to map their route to a sustainable future. A founding member of Forum’s Singapore office, Jiehui works on building awareness for Forum and developing partnerships and projects in the Asia Pacific region.

With a background in branding and communications, Jiehui has always believed in the advantages of cross-disciplinary thinking. Prior to joining the Forum, she worked with the Singapore Economic Development Board (EDB) as the communications representative for sustainable development-related industries, and oversaw the rebranding efforts in her family business, a regional engineering SME.

Laura Allen is the COO & Co-Founder of Gone Adventurin.

Started in 2011, Gone Adventurin is a B Corporation certified Business based in Singapore and driving Circular Economy & Waste Management in Asia.

She is a specialist in Asia’s social and environmental challenges - including water scarcity & waste. She has developed sustainability projects for some of the world’s largest brands including Unilever, P&G and Danone. She has been driving Waste Management & Circular Economy projects with leading consumer brands across South-East Asia and India.


  • The event description was updated. Diff#227561 2017-02-21 09:33:29
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Wed Mar 1, 2017
6:30 PM - 8:30 PM SGT
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Standard with Food & Juice SOLD OUT $15.00
Venue Address
128 Prinsep Street, #01-01 Singapore 188655 Singapore
Opposite LaSalle School of the Arts
Gone Adventurin - 'Circular Economy & Waste Management' Community